Mars innovates Greenies Smart Essentials campaign with generative AI using AWS | Amazon Web Services

Опубликовано 1 октября 2024, 18:33

Mars, a global confections and pet care company, created an innovative advertising campaign with Amazon Ads Brand Innovation Lab to launch Greenies Smart Essentials. Using Amazon Bedrock, Greenies built the world's first "Dog Interpreter" for pet owners and their furry companions to create fun and engaging product reviews using generative AI.

Amazon Bedrock is the easiest way to build and scale generative AI applications with foundational models.

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