Mars innovates Greenies Smart Essentials campaign with generative AI using AWS | Amazon Web Services
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Published on 1 Oct 2024, 18:33
Mars, a global confections and pet care company, created an innovative advertising campaign with Amazon Ads Brand Innovation Lab to launch Greenies Smart Essentials. Using Amazon Bedrock, Greenies built the world's first "Dog Interpreter" for pet owners and their furry companions to create fun and engaging product reviews using generative AI.
Amazon Bedrock is the easiest way to build and scale generative AI applications with foundational models.
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About AWS:
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.
#AWS #AmazonWebServices #CloudComputing #amazonbedrock #generativeAI
Amazon Bedrock is the easiest way to build and scale generative AI applications with foundational models.
Learn more: go.aws/427KTcy
Subscribe:
More AWS videos: go.aws/3m5yEMW
More AWS events videos: go.aws/3ZHq4BK
Do you have technical AWS questions?
Ask the community of experts on AWS re:Post: go.aws/3lPaoPb
About AWS:
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.
#AWS #AmazonWebServices #CloudComputing #amazonbedrock #generativeAI
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