Identity, payments, and embeds without third-party cookies

Published on 22 May 2025, 3:11

In a competitive digital market, user privacy is as important as user experience. Some identity, payments, and embeds solutions may rely on third-party cookies. This is suboptimal for user privacy, and can impair user experience where third-party cookies are unavailable. Learn how to use Privacy Sandbox APIs to shift to a new paradigm and build solutions that don't compromise on either user privacy or experience.

Resources:
Check the impact of the third-party cookie changes on your sign-in workflows → goo.gle/ps-identity
Check the impact of the third-party cookie changes on your payments workflows → goo.gle/ps-payments
Third-party cookies and embed workflows → goo.gle/ps-embeds
Reshaping user authentication and identity verification → goo.gle/458WaN8

Speakers: Natalia Markoborodova, Dipti Kothari

Check out the web session track from Google I/O 2025 → goo.gle/io25-web-yt
Check out all of the sessions from Google I/O 2025→ goo.gle/io25-sessions-yt

Subscribe to Chrome for Developers → goo.gle/ChromeDevs

Event: Google I/O 2025

Products Mentioned: Web