The Full Customer Journey: Three Measurement Challenges - Daniel Waisberg
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In this presentation, Analytics Advocate Daniel Waisberg discusses the challenges of measuring the full customer journey: Holistic Measurement, Full Credit Measurement, and Active Measurement.
Learn more about how Google Analytics is trying to help marketers understand better how their customers behave and how to provide them with a better experience. Among the solutions we are creating are: Universal Analytics, Measurement Protocol, Dimension Widening, and Cost Data Upload
Learn more about how Google Analytics is trying to help marketers understand better how their customers behave and how to provide them with a better experience. Among the solutions we are creating are: Universal Analytics, Measurement Protocol, Dimension Widening, and Cost Data Upload
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