How I: Write press releases to get international media coverage

Опубликовано 11 декабря 2014, 19:43

My Plus One and Airspruce founder and media professional, Clare Freeman, outlines how to write a great press release, tools to reach journalists, and use media relationships to get startups international coverage in publications like how she was able to get featured in The New York Times magazine and Condé Nast Traveler.

How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned.

Resources:
Learn about our programs at goo.gle/3QyCHym
airspruce.me
myplusone.net

Chapters:
0:00 - Intro
0:40 - Why write press releases?
1:16 - How to write a press release
1:32 - Step 1: Plan your message
3:14 - Step 2: Summarize your message
3:25 - Step 3: Provide more detail
6:06 - Step 4: Notes to editors
6:32 - Step 5: Distribute
7:48 - Tools to reach journalists

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How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned. See full playlist at goo.gl/42KKTj or learn about our programs at g.co/launch.