Selling Auto Racing Sponsorships - /SHAKEDOWN University

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How do those brand names get on the racecars? How do racers find the funds to race? Leo Parente and /ShakeDown explain the beginnings of the business of motorsport marketing and sponsorship selling. As an aspiring racer [or race fan] it's good to know - WHAT you are REALLY selling, WHY companies sponsor racing, WHO to target, AND a key point on HOW it all ACTUALLY happens. That's a start. Here we go.

- Links -

youtube.com/watch?v=8tA3ef_jqp...
How To Get The Money To Race - /ShakeDown
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