Why new cars look like the 1980s again
394 255
10.7
THE DRIVE1.93 млн
Следующее
85 дней – 124 8037:49Популярные
23.02.23 – 32 2820:10
27.04.12 – 39 06812:54Опубликовано 23 августа 2024, 17:15
New cars designs are throwing it back to the 1980s lately—sharp lines and boxy silhouettes. But are these retro-futuristic models feeling like empty calories to anyone else?
Because cars are everywhere, the way they look has a strong influence on how we think of a decade’s particular aesthetic. Since the late 1990s, automakers have experimented with retro designs that pull on nostalgia instead of presenting a bold new future. It was huge in the mid-2000s: the New Beetle, the Ford Mustang, the Chevy SSR, the Toyota FJ Cruiser, and many other models were styled to emulate cars from the 1940s, ‘50s, and ‘60s.
There were many reasons for this, not least because those were the decades that meant something to the people with money to buy new cars. The Great Recession kinda washed all that out—but now it’s happening again, and this time, we’re going back to the 1980s.
You’ll notice that electric vehicles are really leaning into it. That’s because when you don’t have a true legacy or enthusiast-pleasing technology to ride, retrofuturism is a shortcut to making a new car mean something to people. We're just not sure that's enough.
Previous episode → youtube.com/watch?v=rz5mLm9O5W...
Produced by → instagram.com/joeyrassool
Hosted by → instagram.com/kylecheromcha
The Drive is the chronicle of car culture. We write stories you actually want to read. → thedrive.com
FOLLOW US!
Instagram → instagram.com/thedrive
Facebook → facebook.com/thedrive
TikTok → tiktok.com/@thedrive_official
X → x.com/thedrive
Threads → threads.net/@thedrive
WORK WITH US → youtube@thedrive.com
0:00 The '80s are back!
1:11 Where retrofuturism began
2:46 The mid-2000s boom
5:16 EVs go retro
7:51 What happens now?
10:00 The next big wave
Because cars are everywhere, the way they look has a strong influence on how we think of a decade’s particular aesthetic. Since the late 1990s, automakers have experimented with retro designs that pull on nostalgia instead of presenting a bold new future. It was huge in the mid-2000s: the New Beetle, the Ford Mustang, the Chevy SSR, the Toyota FJ Cruiser, and many other models were styled to emulate cars from the 1940s, ‘50s, and ‘60s.
There were many reasons for this, not least because those were the decades that meant something to the people with money to buy new cars. The Great Recession kinda washed all that out—but now it’s happening again, and this time, we’re going back to the 1980s.
You’ll notice that electric vehicles are really leaning into it. That’s because when you don’t have a true legacy or enthusiast-pleasing technology to ride, retrofuturism is a shortcut to making a new car mean something to people. We're just not sure that's enough.
Previous episode → youtube.com/watch?v=rz5mLm9O5W...
Produced by → instagram.com/joeyrassool
Hosted by → instagram.com/kylecheromcha
The Drive is the chronicle of car culture. We write stories you actually want to read. → thedrive.com
FOLLOW US!
Instagram → instagram.com/thedrive
Facebook → facebook.com/thedrive
TikTok → tiktok.com/@thedrive_official
X → x.com/thedrive
Threads → threads.net/@thedrive
WORK WITH US → youtube@thedrive.com
0:00 The '80s are back!
1:11 Where retrofuturism began
2:46 The mid-2000s boom
5:16 EVs go retro
7:51 What happens now?
10:00 The next big wave
Свежие видео
13 дней – 38 91217:31
13 дней – 7370:55
14 дней – 328 56820:12
17 дней – 89 23214:03
25 дней – 42 0651:00
25 дней – 1 541 5160:43Случайные видео
254 дня – 770 59625:46
323 дня – 326 38134:47
337 дней – 309 37025:31
18.06.23 – 64 6836:59
08.11.21 – 1 919 59912:29
23.05.14 – 500 1055:16
2 часа – 26 39343:55
1 день – 29 4250:45
6 дней – 237 2090:59
7 дней – 13 8050:49
10 дней – 69 78857:22
13 дней – 34 7866:44
16 дней – 1 218 34726:03
2 дня – 72 5971:24
11 дней – 60 7440:56