Winning the Customer's Trust - Brobot Dialogues | Insights | Autocar India

Опубликовано 26 февраля 2021, 5:00

The third session of Brobot Dialogues, a series of panel discussions on the auto industry, is all about winning the customer's trust. Joining Hormazd Sorabjee on the panel are Zac Hollis, Director for Sales, Service and Marketing, Skoda Auto India and Rajesh Goel, Senior VP and Director (Sales and Marketing), Honda Cars India. Bringing in a perspective from the automotive retailer's side is Sanjay Thakker, Chairman, Landmark Group and giving insights from the automotive insurance sphere is Ramesh Babu, Head of Automotive and OEM Alliances at Reliance General Insurance.

0:00 - Introduction
1:20 - Winning trust is crucial
3:43 - Customer satisfaction over product life
5:12 - Customer's satisfaction and insurance
6:43 - Keeping the customer engaged
10:33 - Customer satisfaction as a differentiator in insurance
13:05 - Using technology to win the customer's trust
18:43 - Leveraging data to offer bespoke services
20:40 - Does brand drive the product?
24:47 - Can insurance become a brand?

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