Volkswagen Taigun's chrome-rich look, taking on Kushaq & more- Ashish Gupta interview| Autocar India

Опубликовано 3 апреля 2021, 5:00

In conversation with Hormazd Sorabjee, Ashish Gupta, Brand Director, Volkswagen India talks about the upcoming Taigun, competing with the Skoda Kushaq, VW's SUV strategy in India and more.

0:00 - Introduction
0:54 - Importance of Taigun for VW
1:35 - Chrome styling elements on Taigun
2:49 - Taigun buyer profile
3:57 - Differentiation with Skoda Kushaq
5:11 - Volkswagen Taigun price strategy
5:55 - Grabbing market share in SUV segment
6:54 - Taigun engine options
7:48 - VW's strategy for SUV manufacture, assembly and import
8:36 - Future of T-Roc in India
10:00 - 2021 for Volkswagen India

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