SDC 2017 Session: Emotional Intelligence: GIFs and Visual Expression in Mobile Communication

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Опубликовано 20 октября 2017, 0:53
Samsung Developer Conference 2017 Session
Speaker: David McIntosh - Tenor

Mobile messaging dominates personal communication, with people now relying heavily on visuals to express their thoughts and feelings. Thirty years after its creation, the GIF is exploding as a primary way people communicate - and as a valuable marketing medium for content creators and brand advertisers. Join us for a thought-provoking conversation on the power of visual expression - including data insights from the Tenor Emotional Graph and real-world expertise from top marketers activating consumer engagement using GIFs.
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