Shifting focus from conversion to retention (Sustainable Growth Day ‘19)
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1 день – 1 07122:08Опубликовано 23 июля 2019, 20:00
Over the past two years, Blinkist has been changing their focus from being primarily conversion driven, to a more holistic product scope that includes engagement, retention and renewal. Hear how they approached this shift and what has and hasn't worked so far.
Speaker: Ilya Blokh, Director of Product Management - Blinkist
Download slide deck from Play Academy: Free Google Play and Android courses.
See more from the playlist → goo.gle/32PseTY
Subscribe to Android Developers → goo.gle/AndroidDevs
#UserEngagement #MobileProductManagement #GrowthHacking
Speaker: Ilya Blokh, Director of Product Management - Blinkist
Download slide deck from Play Academy: Free Google Play and Android courses.
See more from the playlist → goo.gle/32PseTY
Subscribe to Android Developers → goo.gle/AndroidDevs
#UserEngagement #MobileProductManagement #GrowthHacking
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