Keynote - Nir Eyal (Sustainable Growth Day ‘19)

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Опубликовано 23 июля 2019, 20:00
In an age of everlasting distractions and habit forming techniques that exploit psychological user needs, it has never been more relevant to create products that engage users in an ethical way. What makes some products so engaging while others flop? In this session, Nir Eyal, best-selling author of "Hooked: How to Build Habit Forming Products", explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement.

Speaker: Nir Eyal, best selling author, consultant and expert on the intersection of psychology, technology and business.

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