Video Key Moments on Google Search

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Inside Search Quality: Using metrics and data science to improve Search | Search Off the Record

Опубликовано 9 ноября 2021, 14:00

Danielle Marshak, Product Manager at Google, shares how you can enable Key Moments for your videos on Google Search. Learn how Google automatically identifies key moments in videos, and how you can use schema.org markup to enable this rich result appearance for your videos.

Key Moments Overview → goo.gle/2ZGbO3v
Allow Google to Fetch your Video Content Files → goo.gle/3w4ARJ6
Verify Googlebot → goo.gle/3nK1r6J
SeekToAction Markup → goo.gle/3wd97lO
Clip Markup → goo.gle/3GITgA4
YouTube Timestamp Best Practices → goo.gle/3bvurcB

0:00 Introduction
1:01 What are key moments?
2:21 How to enable key moments automatically
6:17 How to choose your own key moments
7:29 Recap

Watch Video best practices for Google Search & Discover → youtu.be/1Zqkz8Y_kFw
Watch all Search Central Lightning Talks → goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral

#videoseo #SEO #SearchLightningTalks

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