Merchant listing experiences eligibility (6 tips)

Опубликовано 17 января 2023, 15:00

Google Search supports multiple shopping experiences in search results, broadly referred to as merchant listing experiences. However, to access these experiences, Google needs rich data. In this video, discover 6 tips to optimize your product information to become eligible for merchant listing experiences from product snippets to image search.

Resources:
Google Search Central → goo.gle/3CJW3sH
Product structured data on Google Search Central → goo.gle/3ie9E48
Pricing details → goo.gle/3X5JJdI
Shipping details → goo.gle/3jTYHoM
Google Merchant Center Help → goo.gle/3VDnVoQ
Schema.org for all standard structured data types → goo.gle/3Qh1lR9

Chapters:
0:00 - Introduction
0:49 - Tip #1: Determine best way to provide product data
2:20 - Tip #2: Verify your product structure data
2:53 - Tip #3: Understand Google pricing options
4:05 - Tip #4: Provide shipping data
5:22 - Tip #5: Provide strong product identifiers
6:30 - Tip #6: Understand all available options

Watch more episodes of Ecommerce Essentials → goo.gle/EcommerceEssentials
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral

#EcommerceEssentials #Search