Food Delivery Startup, Shgardi Uses Amazon Personalize to Boost User Engagement

Опубликовано 14 февраля 2023, 20:36

Shgardi, a mobile app startup company based in Saudi Arabia focused on providing affordable, on-demand food delivery services for over 2.5m consumers and 10k+ restaurants turned to AWS to boost user engagement and brand loyalty. Using Amazon Personalize, a machine learning-driven personalization engine, Shgardi was able to target new and existing users by adding a “recommended for you” section to their app homepage. As a result, they were able to increase the conversion of new users to buyers by 30% and increase the number of total monthly orders by 20%.

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