Salesforce migrates its Marketing Cloud to AWS | Amazon Web Services

Published on 14 Sep 2023, 21:55
To keep up with growth while keeping costs low, Salesforce began a journey to modernize Marketing Cloud using AWS. This initiative has involved migrating Salesforce’s data tier and 200 microservices that belong to Hyperforce—a reimagination of Salesforce’s platform architecture that helps organizations to grow globally and serve customers locally using cloud services such as AWS—from on-premises infrastructure to the cloud. On AWS, Marketing Cloud can scale seamlessly to deliver billions of messages per day at peak season, and Salesforce can deploy to new regions in weeks instead of months.

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