Mastering email deliverability: Handling email unsubscribes | Amazon Web Services

Опубликовано 21 декабря 2023, 21:37

Unlock the secrets to successful email marketing by mastering the art of handling email unsubscribes! In this dynamic video, we navigate the ever-changing landscape of email marketing to empower you with essential insights into managing email complaints and optimizing your deliverability.

🔍 Understanding Email Unsubscribes: Learn about what makes email unsubscribes so important, and how to remove them from your SES mailing list

📉 The Impact of Unsubscribes on Email: Explore the connection between unsubscribes and email list management and your deliverability rates. Safeguard your sender reputation by keeping your lists clean.

💡 What to do when you see high unsubscribe rates: Learn about why your unsubscribe rate might have increased, and how you can avoid triggering a mass unsubscribe event in your email lists.

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