Alida accelerates customer feedback insights with Claude on Amazon Bedrock | Amazon Web Services

Опубликовано 21 марта 2024, 17:31

Alida enables major brands to build engaged communities and gather feedback for enhancing customer experiences and product innovation. Daniel Charles, SVP of Product and Go-to-Market - Alida, discusses leveraging Anthropic's Claude model on Amazon Bedrock to bolster their insights platform. Bedrock's flexibility, data isolation, and compliance were crucial factors for selection. Previously relying on traditional NLP for analyzing open-ended survey responses from 186 million users, this approach lacked contextual understanding and sentiment analysis.

Adopting Claude through Bedrock allows Alida to harness foundation models with superior text comprehension abilities. Claude's contextual prowess enables analyzing a large amount of qualitative feedback and delivering faster, more precise insights to customers on product usability and user experiences. Choosing generative AI solutions built with Amazon Bedrock over custom model development proved to be more cost-effective without continuous retraining needs for Alida's generative AI journey.

Learn more at: aws.amazon.com/bedrock

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