How should publishers prepare for the Privacy Sandbox?

Опубликовано 9 апреля 2024, 16:00

The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.

This video aims to provide publishers with:
- An overview of Privacy Sandbox
- Key updates and timelines
- Recommended actions to help prepare for third-party cookie deprecation in Chrome

Chapters:
0:05 - Opening
3:24 - Privacy Sandbox Refresher & Timeline
13:18 - APIs Overview And How You Can Prepare
27:11 - Publisher spotlight: Reach PLC
32:22 - Summary & Next Steps for publishers

Resources:
Privacy Sandbox → goo.gle/3PWTTMR

Privacy Sandbox refresher and timeline:
Privacy Sandbox Proposals Web → goo.gle/3Ub4l5W
Privacy Sandbox News → goo.gle/3UaBvT4
Timeline → goo.gle/3vC5vhp

APIs overview and how you can prepare:
Overview Privacy Sandbox Chrome Developer → goo.gle/3vLiKfw
Ad Privacy Settings Chrome → goo.gle/49plpJP
Github Tester List
- Topics → goo.gle/3xy94G0
- Protected Audience → goo.gle/4aDE1qq
- Attribution Reporting → goo.gle/3QiREDR

Summary and next steps for publishers:
Privacy Sandbox Analysis Tool → goo.gle/49txmya
Prebid Core Releases → goo.gle/4cHKxhA
Fledge for GPT module → goo.gle/3Ubn5lN
Chrome facilitated testing → goo.gle/49xipel
Key Value Targeting GPT → goo.gle/3JdtoPy
Checklist → goo.gle/3PRHWb6

Watch more The Latest on Privacy Sandbox → goo.gle/Privacy_Sandbox
Subscribe to Chrome for Developers → goo.gle/ChromeDevs

#WebDev #PrivacySandbox #Chrome


Speakers: Hanne Tuomisto-Inch, Sulina Connal, Juan Guisasola, Scott Friesen, Damien Faucherand
Products Mentioned: Privacy Sandbox, Google Chrome, Google Ad Manager