New Way Now Sundogs rises to creative challenges for global clients with Gemini for Google Workspace

Опубликовано 20 декабря 2024, 19:21

Summary: Sundogs, a creative performance consultancy, uses Google Workspace and Gemini for Google Workspace to help fuel its innovative approach to creative effectiveness in advertising. By embracing AI and data, Sundogs empowers its team to collaborate seamlessly, generate creative ideas, and deliver impactful results.

Challenge: As a small team, Sundogs needs agile tools that empower collaboration with colleagues and clients across time zones. The team also strives to fuse creativity, data, and AI to support productivity at scale, and wanted to embrace generative AI to improve the originality of its advertising campaigns.

Solution: Google Workspace has become the backbone of Sundogs' operations, enabling seamless collaboration and efficient project management with team members and clients around the world. With Gemini for Google Workspace, Sundogs has further elevated its creative processes by automating routine tasks, generating ideas, and accessing valuable insights to optimize ad creative.

Result: With Google Workspace and Gemini, Sundogs has improved its capacity for collaboration and increased employee productivity, while boosting creative impact with data-driven insights. Together, these tools have transformed Sundogs’ creative process, empowering its team to deliver exceptional results.

Interview highlights and key takeaways from our interview with Kim Snow, Executive Creative Director at Sundogs: Gemini totally helps us level up our creative game. For example, when you're developing a deck or a pitch for a client and you're coming up with ideas and you need to visually manifest those ideas in ways that are meaningful, that used to take days. Now we're in a place where with the right prompts, we can do it in hours.

Sundogs is a small team. We're scattered all over the East Coast and in Europe. Collaboration could be a challenge, but it’s not because we use Workspace. I just can't even begin to imagine what that would be like without Google Workspace.

AI is not here to replace. In fact, if anything, it makes you better.

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