Working Backwards to Lead Digital Transformation at a 100-Year-Old Organization

Опубликовано 22 июля 2024, 17:41

Nobuo Asahi and Dr. Shoji Tanaka of Mitsubishi Electric discuss their journey to drive digital transformation across the 100-year-old manufacturing conglomerate. They share how they have leveraged the Working Backwards methodology from Amazon to better understand customer needs and develop innovative new solutions, as well as the cultural challenges of shifting from a siloed, rule-driven organization to one that is more agile and data-driven.

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