Personalized Marketing: How Movable Ink Delivers with AI and Automation | InTechnology | Intel

Опубликовано 19 декабря 2024, 14:59

In this InTechnology video, Camille chats with episode co-host John Gildea, Investment Director at Intel Capital, and guest Vivek Sharma, Co-Founder and CEO at Movable Ink about AI and automation in digital marketing. They discuss how AI has transformed digital marketing over the years, the mechanics behind AI-driven marketing, the industries and customers Movable Ink collaborates with, opportunities beyond email marketing through AI and automation, Movable’s platforms Studio and Da Vinci, how their AI models develop intelligence, the impact of AI on real-time offers and supply chain responses, customer concerns about AI in digital marketing, and much more.

0:00 Introductions
2:01 Changes in Digital Marketing with AI
4:33 Mechanics of Automation and AI in Marketing
8:19 Movable Ink’s Industries and Customers
9:39 Personalization across Marketing Communication Channels
12:01 Studio and Da Vinci Platforms
15:56 Movable Ink’s Ensemble AI Models
18:37 Real-Time Offers and Supply Chain Adjustments
22:50 The Future of AI, Automation, and MarTech
26:52 Wrap-Up

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Personalized Marketing: How Movable Ink Delivers with AI and Automation | Intel
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