New Way Now: How Incubeta supercharged collaboration with Google Workspace and Gemini

Опубликовано 24 января 2025, 16:46

Summary:
Incubeta, a digital marketing agency working with global brands like L’Oréal and M&S, has taken collaboration to the next level with Google Workspace and Gemini. Rob Ratcliffe, Group CIO at Incubeta, explains how the integration has eliminated barriers to teamwork and how automating repetitive tasks has freed up their teams to focus on what truly matters—their clients. The result? Faster workflows, better communication, and a genuine competitive edge.
Challenge:
With a growing team and high-profile clients, Incubeta needed to make collaboration effortless and secure. Traditional tools created barriers—uploading, downloading, and version control were slowing teams down. They also needed to protect sensitive client data while allowing their staff to stay productive.
Solution:
Incubeta turned to Google Workspace, a platform they’ve trusted for over 15 years, and recently integrated Gemini for added support. The seamless ecosystem of Gmail, Docs, Sheets, Slides, and Gemini makes working together - whether internally or with clients - completely frictionless. Everything is real-time, secure, and designed to save time.
Results:
Smoother collaboration: teams and clients can jump into a file and start working instantly.
Time savings: tasks that used to take days now take just hours—or even minutes.
More time for clients: automation of repetitive tasks means the team can focus even more on client needs, not admin work.
Peace of mind: with Google Workspace’s built-in security, data is always safe. Rob Ratcliffe, Incubeta’s Group CIO, can sleep soundly at night!
Interview Highlights and Key Takeaways from Rob Ratcliffe, Group CIO at Incubeta

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