New Way Now: Adore Me designs a culture of creative collaboration with Gemini and Google Workspace

Опубликовано 21 марта 2025, 18:21

Featuring: Ranjan Roy, Senior Vice President of Strategy at Adore Me

Executive summary: Adore Me, a leading intimate apparel brand, implemented Google Workspace and Gemini to drive efficiencies and boost creativity for its distributed workforce. With Google Workspace, the Adore Me team can work collaboratively across time zones, while Gemini integrates with all Workspace apps to further streamline key processes such as writing product descriptions. Beyond cost efficiencies and time savings, Gemini also empowers employees to generate original content and explore innovative ideas — all with the same strong security features as Workspace. By embracing Workspace and Gemini, Adore Me has enhanced collaboration, increased productivity, unleashed creativity, and bolstered security and compliance, securing its place as an innovator in the fashion industry.

Challenge: As a distributed company with offices across the globe, Adore Me needed a platform that could seamlessly connect its teams and facilitate real-time collaboration. The company also wanted a generative AI solution that integrated directly with the tools its teams use every day to improve efficiency in content creation, finance, and other key business processes, without compromising security.

Solution: Adore Me adopted Google Workspace as its core collaboration and productivity platform, and uses the side panel to collaborate with Gemini directly within Workspace applications. This gives employees access to powerful generative AI tools without having to switch tabs, further amplifying the Workspace platform’s capabilities and team productivity. Now, Adore Me uses the “Help me write” feature in Google Docs to generate product descriptions at scale, “Help me organize” in Google Sheets to quickly find formulas, and integrated security features to ensure data protection and compliance.

Result: With Gemini supporting daily processes across the business, Adore Me has accelerated the creation of product descriptions from 35 hours per month to 15 minutes, saving copywriters valuable time to focus on more creative pursuits. Teams are also discovering new ways to use the tool to create things they never could’ve done before, establishing a culture of creativity and innovation. By embracing Workspace and Gemini, Adore Me has enhanced collaboration, increased productivity, unleashed creativity, and bolstered security and compliance, securing its place as an innovator in the fashion industry.

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