Search Console data analysis tips
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215 дней – 2 12723:47
05.12.24 – 9 21332:31Опубликовано 10 марта 2026, 16:02
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In this short Daniel Waisberg shows tips on what to look for when analyzing your data:
1. If search queries that you expect to see don't appear, your site might not have enough useful content relevant to those queries.
2. If important pages on your site are not in the pages list, there might be an issue with them. In that case you should use Inspect URL to find out why - check out the links in the description to learn more.
3. If the number of impressions is significantly higher than clicks or, in other words, if the CTR is very low for a query or a page, you could consider adding images or structured data to your pages to make them more attractive to search users.
4. Use the branded and non-branded filter to check queries that mention (or not) your site's brand, domain, or brand-specific products and services, including common misspellings. This might show interesting areas where people are searching for content directly related to your brand.
In this short Daniel Waisberg shows tips on what to look for when analyzing your data:
1. If search queries that you expect to see don't appear, your site might not have enough useful content relevant to those queries.
2. If important pages on your site are not in the pages list, there might be an issue with them. In that case you should use Inspect URL to find out why - check out the links in the description to learn more.
3. If the number of impressions is significantly higher than clicks or, in other words, if the CTR is very low for a query or a page, you could consider adding images or structured data to your pages to make them more attractive to search users.
4. Use the branded and non-branded filter to check queries that mention (or not) your site's brand, domain, or brand-specific products and services, including common misspellings. This might show interesting areas where people are searching for content directly related to your brand.
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