How the iPhone Ultra Will Change EVERYTHING!

Опубликовано 14 марта 2026, 21:00

Apple is making EVERYTHING Ultra — iPhone Ultra, MacBook Ultra, AirPods Ultra and more. Here's why you'll spend more than you planned.
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Apple's Ultra strategy is expanding beyond chips and watches. With the iPhone Ultra (foldable) rumoured at $2,400, a MacBook Ultra with OLED touchscreen at $3,000+, and AirPods Ultra with cameras and an H3 chip — Apple is adding premium tiers across every product line. But it's not just about selling expensive products. It's about making the Pro models feel like the middle option, pushing more people to spend more than they originally planned. I break down exactly how Apple's pricing ladder works, and how to avoid overspending.

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Chapters:
00:00 - Why Apple Is Making Everything Ultra
00:28 - 1/6 - The Pricing Ladder
01:43 - 2/6 - iPhone Ultra
04:08 - 3/6 - The MacBook Ultra
05:38 - 4/6 - AirPods Ultra
06:35 - 5/6 - M5 Ultra
07:58 - 6/6 - The Bigger Picture