WebGuild March 2007: Product Team Analytics
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139 дней – 32 1682:10Опубликовано 16 июля 2007, 19:22
Users now control what to watch, where, and when to watch it. Google's
acquisition of YouTube validated online video as a revolutionary new
advertising platform. Mainstream companies are taking notice of this
opportunity to reach and connect with consumers in unique ways. This
panel will examine some of the business, legal, and technological
implications of this new medium for advertisers and marketers. It will
also discuss the impact of social networking and user generated
content in online advertising and marketing, legal implications of use
and reuse of content, and monetization strategies.
acquisition of YouTube validated online video as a revolutionary new
advertising platform. Mainstream companies are taking notice of this
opportunity to reach and connect with consumers in unique ways. This
panel will examine some of the business, legal, and technological
implications of this new medium for advertisers and marketers. It will
also discuss the impact of social networking and user generated
content in online advertising and marketing, legal implications of use
and reuse of content, and monetization strategies.
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