Nest evaluates the value of TV with Attribution 360.

Опубликовано 17 марта 2016, 21:22

Data-driven attribution helps enterprise marketers determine how impactful ads are, allowing businesses to make better cross-channel decisions and drive greater returns. Though Nest had never run TV ads for their smart home products before, they decided to run six commercials equally as part of their holiday campaign. Attribution 360, part of the Google Analytics 360 Suite, quickly showed Nest which TV spots drove the biggest search response. Describing TV Attribution, Harry Tannenbaum, Nest’s Head of Digital Analytics says, “There’s nothing else like it. You’re not supposed to be able to measure television campaign efficacy with this fast turnaround or this level of granularity.”


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