Digital Analytics Fundamentals - Lesson 2.2 Core analysis techniques
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This video is part of the Digital Analytics Fundamentals course on Analytics Academy. View the full course at analyticsacademy.withgoogle.co...
Lesson objectives: Describe segmentation and why it is an important technique for good analysis. Understand the importance of using internal and external benchmarks to add context to your data.
Lesson objectives: Describe segmentation and why it is an important technique for good analysis. Understand the importance of using internal and external benchmarks to add context to your data.
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