How does Google choose titles for search results?

Опубликовано 28 апреля 2014, 17:16

What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Christian Oliveira, Madrid

Why Google search results doesn't show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page?
kbroka, Nepal

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