How startups are succeeding on Google Play - Google I/O 2016

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Learn how Google Play helps startups succeed in building innovative, beloved, and prosperous apps and games. Startup founders must balance realizing their big vision with the practical realities of building a new product with limited resources. Starting with a minimum viable product, Google Play offers developers special tools to iterate quickly, experiment on their apps and reach out to users. When the app has reached good product-market fit, it’s time to grow and Play helps you reach a large, global audience and reap the rewards.

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