Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
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Microsoft Research335 тыс
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14.12.22 – 1 22434:02
Опубликовано 6 сентября 2016, 18:49
Why do we recycle bottles yet drive miles to purchase groceries? We take bags to the grocery story but buy fruits there shipped from South America. All of this illustrates the wild inconsistencies in our response to the environmental crisisΓÇöyet now, with a new generation of technologies, we can access the ecological truths about any product we buy before we buy it. This ΓÇ£radical transparencyΓÇ¥ will enable customers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses. This powerful alignment of customerΓÇÖs values with their purchasing power will foster a new age of competitive advantage.
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