Free: The Future of a Radical Price
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Microsoft Research330 тыс
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07.09.16 – 901:32:51Популярные
Опубликовано 7 сентября 2016, 17:31
In the digital marketplace, the most effective price is no price at all. Savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies (giving away a DVR to cell cable service) and ΓÇ£freemiumsΓÇ¥ (offering Flickr for free while selling the superior FlickrPro to serious users. New media models have allowed successes like ObamaΓÇÖs campaign ΓÇ£billboardsΓÇ¥ on Xbox Live, Webkinz dolls and RadioheadΓÇÖs name-your-own-album experiment. A generational and global shift is at playΓÇöthose below 30 wonΓÇÖt pay for information knowing it will be available somewhere for free: in China today 95 of music consumption is pirated. ΓÇ£FreeΓÇ¥ is no longer ΓÇ£giving things awayΓÇ¥ but a new business strategy for survival.
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