Nielsen enhances cross-platform advertising measurement using AWS Clean Rooms & Entity Resolution

Опубликовано 30 сентября 2024, 19:35

Discover how Nielsen delivers cross-platform reach, frequency, and deduplication insights to help companies better understand their advertising impact. Learn how Nielsen One, which utilizes AWS Clean Rooms and AWS Entity Resolution, enables privacy-enhancing collaborations to deliver advanced segmentation for ad and content measurement.

AWS Entity Resolution on AWS Clean Rooms helps companies and their partners more easily prepare and match related records for enhanced advertising campaign planning, targeting, and measurement.

Learn more about AWS Entity Resolution on AWS Clean Rooms: go.aws/4eBioJs

Subscribe:
More AWS videos: go.aws/3m5yEMW
More AWS events videos: go.aws/3ZHq4BK

Do you have technical AWS questions?
Ask the community of experts on AWS re:Post: go.aws/3lPaoPb

About AWS:
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

#AWS #AmazonWebServices #CloudComputing #awscleanrooms #cleanrooms #privacy #awsentityresolution #identityresolution