Google Attribution 360: TV Attribution
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Overview of TV Attribution from the Google Analytics 360 Suite
How is TV's impact measured and optimized today? In this overview, learn how Google combines machine learning with Google Analytics website data and Google search data to answer these questions for advertisers. Learn more at: google.com/analytics/attributi...
How is TV's impact measured and optimized today? In this overview, learn how Google combines machine learning with Google Analytics website data and Google search data to answer these questions for advertisers. Learn more at: google.com/analytics/attributi...
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