Big Data Cloud Computing Powers Channel 4

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Опубликовано 27 августа 2014, 21:13
Channel 4 can analyze and model in-session data to deliver highly targeted ads to viewers – before a program ends.

To get closer to growing video-on-demand (VOD) audiences and match them with advertisers, Channel 4 chose a cloud-based solution to help make sense of and monetize its unprecedented volumes of platform data.

They chose Amazon Elastic MapReduce (EMR) from Amazon Web Services (AWS). Amazon EMR uses Amazon EC2 instances, which feature Intel® Xeon® E5 family processors. The collaboration of AWS and Intel brings together the availability, flexibility and virtually unlimited capacity of a cloud-based solution, with the proven power to process huge volumes of data.

To learn more please visit: cloudinsights.com
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