Hull: Unifying Data to Increase Engagement
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Опубликовано 13 сентября 2018, 16:46
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Data integration is the key to unlocking better engagement. Hull, a customer data platform created to assist data engineers, syncs data from multiple silos into one unified database. This organized data, which may include back-end data, enables users to craft personalized emails with the potential to increase engagement. Ed Fry, who works in the Growth division at Hull, discusses how the data layer of companies is vital, and involves marketing, finances, and various operations.
Data integration is the key to unlocking better engagement. Hull, a customer data platform created to assist data engineers, syncs data from multiple silos into one unified database. This organized data, which may include back-end data, enables users to craft personalized emails with the potential to increase engagement. Ed Fry, who works in the Growth division at Hull, discusses how the data layer of companies is vital, and involves marketing, finances, and various operations.
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