Fornova Helps Top Hotels Maximize Online Bookings

Опубликовано 10 апреля 2019, 20:51

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The way travelers book their lodging has changed dramatically as Internet commerce has become more secure and Online Travel Agencies (OTAs) have grown in popularity. Customers benefit from speedy price comparisons and easy-to-read rating systems. Hotels, however, can’t always keep pace with the rapidly evolving virtual world and miss out on direct bookings while struggling to partner with third-party sites. Enter Fornova, which addresses this gap in the hospitality space with technology that scans, extracts, and analyzes millions of pieces of data from the online marketplace. Since 2010, Fornova has used its technology to work with the world’s top hotels to attract new guests to their properties. “We are able to help harness online business for hotels,” says Michael Rubanovich, co-founder and CTO of Fornova. “We created a product that shows our clients what the market looks like and how to make better decisions.”