Balancing free and paid experiences for subscription apps (Playtime 2019 - Apps)

Опубликовано 17 декабря 2019, 0:18

How do freemium apps find the right balance between offering a compelling free experience alongside a subscription paying users love? In this panel, top global subscription apps will lift their lid on how they balance these two sometimes competing strategies.

Moderator & panelists:
Jeni Miles - Partner Development Manager, Google Play
Hannah Zambrano - Product Manager, Blinkist
Joey Loi - Product Manager, Dropbox
Patricia Martorana - Product Manager, Mobile Growth, New York Times
Alexis Benslimane - Head of Monetisation, Peak

#GooglePlaytime event: Playtime 2019; re_ty: Publish; product: Google Play - Monetization and Billing; fullname: Jeni Miles;