Set sail in Google Cloud with streamlined retail operations

Опубликовано 15 сентября 2020, 16:00

As retailers strive to meet the growing expectations of shoppers, they are turning to Google Cloud to transform their businesses and tackle opportunities in an increasingly challenging industry. From optimizing inventory management, to increasing collaboration between employees across locations and roles, to helping build omnichannel experiences for customers, Google Cloud is working together with retailers to help make the shopping experience as seamless and personalized as possible.

Striim, a premier technology partner for Google Cloud, delivers streaming data integration with intelligence using customer behavior, sales, inventory, and other operational data to detect and notify of time-sensitive buyer opportunities and operational risks. It helps you make automated decisions with deeper and timely customer insight while bringing operational efficiencies that raise profitability.

A standout Google Cloud customer is Macy’s, one of the world’s largest retailers. Founded in 1858, Macy’s operates approximately 680 Macy’s and Bloomingdale’s and 190 specialty stores including Bloomingdale’s The Outlet, Bluemercury, and Macy’s Backstage. And through macys.com, bloomingdales.com, and bluemercury.com, it also serves millions of customers across more than 100 countries.

By moving its infrastructure to the cloud, and taking advantage of Google Cloud data warehousing and analytics solutions, Macy’s is streamlining retail operational functions across its network.

Macy’s, Google, and Striim work together to build cloud technology solutions to improve digital and mobile experiences, site stability, store technology, fulfillment, and logistics, and integrate its front line and back office to reinvent retail.

By moving its infrastructure to the cloud, and taking advantage of Google Cloud data warehousing and analytics solutions, Macy’s is streamlining retail operational functions across its network.

Macy’s, Google, and Striim work together to build cloud technology solutions to improve digital and mobile experiences, site stability, store technology, fulfillment, and logistics, and integrate its front line and back office to reinvent retail.

Speakers: Neel Chinta, Alok Pareek

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event: Google Cloud Next 2020; re_ty: Publish; product: Cloud - General; fullname: Neel Chinta, Alok Pareek;