Building a global marketing data hub on Google Cloud

Опубликовано 15 сентября 2020, 16:13

Data-driven marketing ensures that the right message is reaching the right customer at the right time through the right channel. However if an organization’s data resides in multiple systems and platforms it hampers its ability to deliver truly global data-driven campaigns, attribution analysis, and reporting.

See how Cloud Data Fusion with its growing plugins ecosystem can be leveraged to integrate multiple disparate data sources to build a comprehensive Marketing Data Warehouse. Learn how Cloud Data Fusion helped global CPG organizations build their Marketing DW. This session also includes recent product launch announcements.

Speakers: Prateek Duble, Bhooshan Mogal

Watch more:
Google Cloud Next ’20: OnAir → goo.gle/next2020

Subscribe to the GCP Channel → goo.gle/GCP

#GoogleCloudNext

DA215
product: BigQuery, Cloud Dataproc, Dataflow; fullname: Prateek Duble, Bhooshan Mogal;


event: Google Cloud Next 2020; re_ty: Publish; product: Cloud - General; fullname: Prateek Duble, Bhooshan Mogal; event: Google Cloud Next 2020;