A more private way to measure ad conversions

Опубликовано 16 декабря 2020, 2:00

The Chrome team is actively developing an API to recover a core ads use case without the need for third-party cookies: conversion measurement. This is the goal of attributing conversions (e.g. purchases) with prior ads engagement (e.g. ad clicks) for the purposes of measuring the performance of ads on the Web. We cover how the API works and what makes it more private than cookies.

Resources:
Event Conversion Measurement API → goo.gle/2KvhZ2c
Demo: Event-level conversion measurement API → goo.gle/363BVBQ
Chrome Origin Trials → goo.gle/363XulL
Third-party origin trials → goo.gle/3l1qIWs
GitHub conversion measurement API → goo.gle/3m3r40d

Speaker: Charlie Harrison

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#chromedevsummit #chrome #advertisingAPI

event: Chrome Dev Summit 2020; re_ty: Publish; product: Chrome - General; fullname: Charlie Harrison;