Smadex: Serving Billions of Ads with Amazon ElastiCache for Redis (Spanish)

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Опубликовано 17 января 2022, 20:39
In the ad-tech business, speed and infrastructure costs are the keys to success. The less the final user waits for an ad, the higher the probability of that user clicking on the ad.
Showing the right ad to the right user is an incredibly complex challenge that involves multiple disciplines such as artificial intelligence, data science, and software engineering. Learn how Smadex uses different AWS technologies and services to be able to do it one million times per second with a 100-ms constraint, and extending their retention capacity while reducing the infrastructure costs by 45%.

Check out more resources for architecting in the #AWS​​​ cloud:
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