Marketing analytics with Google Cloud

Опубликовано 12 июля 2022, 16:00

BigQuery sandbox → goo.gle/3c2CKQD
Marketing analytics → goo.gle/3azl8eY

Do you want to transform marketing analytics for your organization? Introducing the Marketing Analytics series, where practitioners learn about Google Cloud and its marketing analytics solutions. Throughout the series we will demonstrate the added business value of Google Cloud marketing analytics with use cases. In this first episode, Bukola discusses three practical tools Google Cloud offers to elevate marketing analytics to a whole new level!

Chapters:
0:00 - Intro
0:59 - Marketing analytics on Google's Data Cloud
1:15 - Audience segmentation
1:56 - BigQuery and Looker
3:03 - Marketing insights with BigQuery and Looker
3:33 - Attribution modeling
3:53 - Trendspotting with Google Trends
4:04 - Sentiment analysis
4:30 - BigQuery and Machine Learning
4:59 - Wrap up

Google Cloud Marketing Analytics → goo.gle/MarketingAnalytics
Subscribe for more Google marketing analytics tips and tricks → goo.gle/GoogleCloudTech