Cencosud uses Amazon Personalize to Enhance the Digital Shopping Experience | Amazon Web Services

Опубликовано 6 сентября 2022, 22:05

Cencosud, Chile’s largest retail company, wanted to optimize their online shopping experience for customers by recommending products that would boost user engagement. With Amazon Personalize, Cencosud was able to quickly develop a machine learning-based personalization solution capable of scaling across multiple types business lines leading to a 600% increase in click-through rates and a nearly 26% increase in average order value.

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