Democratizing marketing data with BigQuery and Looker

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Published on 17 Nov 2022, 17:00
Marketing analytics →

Welcome back to the marketing analytics series where we teach practitioners about Google Cloud marketing analytics solutions. In this video, Kelci shows how you can democratize marketing data with BigQuery and Looker. Watch to see how you can use Looker Blocks and Looker Action to help your company achieve a successful marketing mata strategy and share insights across your organization.

0:00 - Intro
0:21 - What we often hear from marketers
1:18 - 4 key pillars of a successful marketing data strategy
2:13 - Google Cloud tools for marketing strategy
3:07 - Demo
3:32 - Summary

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