Research and Opportunities to support SMBs in Africa (lightning talk)

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Published on 18 Nov 2022, 2:49
The COVID-19 pandemic drove significant digital transformation around the world – and, in particular, in Africa. Previous research indicates that the Small and Medium Businesses (SMB) and Education sectors were the highest contributors to technology adoption on the continent. Based on a research study with 40 SMBs in Kenya, this lightning talk highlights possible directions to increase relevance and adoption of Microsoft solutions among SMBs in the region.

Video speaker: Dr. Kagonya Awori

Learn more about MARI: microsoft.com/en-us/research/g...
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