Google Ads Linking in Google Analytics

Опубликовано 5 июня 2023, 19:57

Linking your Google Ads account to your Analytics property (including subproperties and roll-up properties) lets you see the full customer cycle, from how users interact with your marketing (e.g., clicking ads) to how they finally complete the conversions you’ve set for them on your site or app (e.g., making purchases, consuming content). In this video, you'll learn how to link your Google Ads account and then import conversions into Google Ads for bid optimization.

Chapters:
0:00 - Introduction
1:16 - Link Google Ads and Analytics
3:26 - Import conversions into Google Ads
4:50 - Set conversion actions to "primary"
5:42 - Conclusion

Guided tour to walk you through the process to Link Google Ads and Analytics
in your own Google Analytics 4 account (be sure you're in the correct property first):
analytics.google.com/analytics...

Resources:
Learn more about linking Google Ads → support.google.com/analytics/a...
Learn more about importing conversions into Google Ads → support.google.com/analytics/a...
Check out the demo code for this series → github.com/googleanalytics/ga4...
Join the Google Analytics 4 Discord server → discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel → youtube.com/c/GoogleAnalytics
Instructor → twitter.com/matt_landers

#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #demoaccount