Taptap Digital: Advertising Solutions That Harness Generative AI in the AWS Cloud

Опубликовано 27 октября 2023, 18:58

Advertising technology firm Taptap Digital needs to deliver ads to consumers in real-time. Processing and analyzing around 100,000 requests a day, the business relies on the high availability of Amazon Web Services (AWS). This not only gives it global reach and easier compliance with legislation such as European Union General Data Protection Regulation (GDPR), but it means the Taptap team spend their time developing services rather than managing infrastructure. Álvaro Mayol Garrido, the company’s CTO and CPO, talks about the rapid pace of innovation in the cloud, and how using generative artificial intelligence and machine learning is helping Taptap add value in a fast-moving industry.

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