Example use case on Protected Audience - Part 1

Опубликовано 22 мая 2024, 14:00

In this episode of the Latest on Privacy Sandbox, Daniel Rojas will provide a step-by-step flow on how the Protected Audience API (formerly known as FLEDGE) enables relevant advertising experiences, highlighting how this compares and improves on approaches reliant on cross-site identifiers, like 3rd party cookies. If you want to learn more, check out Part 2 (goo.gle/pa-example-part2) where Sid Sahoo shows more details of the data flows (using this same example) through the Protected Audience API.

Chapters:
0:00 - Introduction
0:36 - What’s the Privacy Sandbox
1:04 - Protected Audience API in a nutshell
1:55 - How are 3p cookies used to deliver effective advertising?
4:11 - Effective advertising with Protected Audience API
6:36 - Core Capabilities of Protected Audience API
7:13 - Additional resources
7:48 - Next Steps

Resources:
Part 2 of this step-by-step example use case → goo.gle/pa-example-part2
Past webinar recording and future events → goo.gle/ps-events
Technical Overview → goo.gle/pa-overview
API Explainer → goo.gle/pa-explainer
Demo code → goo.gle/pa-demo
Demo walkthrough → goo.gle/pa-demo-video
Protected Audience Tester list → goo.gle/pa-tester-list

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Speaker: Daniel Rojas
Products Mentioned: Privacy Sandbox, Chrome, Protected Audience API