The Science of Going Viral

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When we say a meme goes “viral,” we aren't actually saying it's making people sick. But the math behind a meme’s spread suggests it's actually a pretty spot-on analogy.

LEARN MORE
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To learn more about this topic, start your googling with these keywords:
- Basic reproduction number: a figure expressing the average number of cases of an infectious disease arising by transmission from a single infected individual, in a population that has not previously encountered the disease.
- Epidemic: a widespread occurrence of an infectious disease in a community at a particular time.
- Meme: an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations.
- Viral: of the nature of, caused by, or relating to a virus or viruses. Or relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another.

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CREDITS
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Cameron Duke | Script Writer, Narrator and Director
Arcadi Garcia i Rius | Storyboard Artist
Sarah Berman | Illustration, Video Editing and Animation
Nathaniel Schroeder | Music

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Lizah van der Aart • Sarah Berman • Cameron Duke
Arcadi Garcia i Rius • David Goldenberg • Melissa Hayes
Alex Reich • Henry Reich • Peter Reich
Ever Salazar • Leonardo Souza • Kate Yoshida

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REFERENCES
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“Basic Reproduction Number - an Overview | ScienceDirect Topics.” www.sciencedirect.com/topics/medicine-and-dentistry/basic-reproduction-number

“The Power of a Good Idea: Quantitative Modeling of the Spread of Ideas from Epidemiological Models.” doi.org/10.1016/j.physa.2005.0...

“Estimates of the Reproduction Number for Seasonal, Pandemic, and Zoonotic Influenza: A Systematic Review of the Literature.” doi.org/10.1186/1471-2334-14-4...

“Measles Epidemic from Failure to Immunize.” www.ncbi.nlm.nih.gov/pmc/articles/PMC1022280/?page=4

“Complexity of the Basic Reproduction Number (R0).” doi.org/10.3201/eid2501.171901

“Ebola Virus Disease Outbreak - 8 October 2019.” africacdc.org/disease-outbreak/ebola-virus-disease-outbreak-8-october-2019/

“Epidemic Calculator.” gabgoh.github.io/COVID/index.html

“Epidemic Curve - an Overview | ScienceDirect Topics.” www.sciencedirect.com/topics/mathematics/epidemic-curve

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“Susceptible‐Infectious‐Recovered (SIR) Model Based Forecasting of COVID‐19 Outbreak in Bangladesh.” doi.org/10.1111/ijcp.13648

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On the Origins of Memes by Means of Fringe Web Communities.
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